About Rita

Rita Black, C.Ht Certified Hypnotherapist & Cognitive Coach Rita Black is a certified clinical hypnotherapist with nearly two decades of experience using hypnosis. Her specialties are smoking cessation and weight loss. Rita uses a unique blend of hypnosis and cognitive coaching to help her clients make profound life SHIFTs by helping them shed limiting beliefs, patterns and behaviors. Rita is uniquely qualified in these areas because she once struggled with weight management and smoked a pack-and-a-half a day. It was only when she turned to hypnosis that Rita was able to keep her weight under control and cease smoking for good. Over the past two decades Rita has helped thousands of people do the same.

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The SHIFT hypnosis and cognitive coaching program uses the best of traditional hypnotherapy techniques combined with the new science of the Neuro Linguistic Program to help individuals shed unhealthy patterns and behaviors. The SHIFT program helps you enter a very relaxed, powerful mental state where you have 100 percent control over your brain. Your subconscious mind is fully engaged and reprogrammed to SHIFT and change the emotional patterns that have kept you from achieving your goals. * (Disclaimer: results may vary)


Rita, I am still not smoking and I am so grateful. (Disclaimer: Results may vary)
Karen Murray Redondo Beach, CA
Hi Rita We all seem to be doing well and in fact seem to enjoy being non-smokers. We'll keep you up to date on our continued success. Thanks! (Disclaimer: Results may vary)
Ron Williams and family (Kris and Trent) Santa Monica, CA
Before coming to see you, I tried to quit at LEAST 10 times before. I used books, gum, will-power and more... Thanks to you, I am not just a non-smoker, but a HAPPY non-smoker. Achieving this has profoundly effected my confidence. I really don't miss it! (Disclaimer: Results may vary)
HILARY K., Former Pack a Day Smoker, 2012
If you want to quit smoking, Rita is a sure fire way to do it - I haven't touched a cigarette since the day I left her office nearly two years ago. (Disclaimer: Results may vary)
Joey Scoleri smoke free since 2006
I was a two pack a day smoker and left your office smoke free in one session and that was 6 months ago. You know what you are doing, that is for sure! Thanks from bottom of my heart. (Disclaimer: Results may vary)
James M. – Baldwin Hills
I really didn't want to quit. I went because everyone was telling me I was going to die young, meanwhile I watched as the wrinkles around my mouth got deeper and deeper. One session with Rita and I knew I'd never smoke again. Imagine, 25 years of smoking and I walked out never to smoke again. Freedom! Thanks Rita! (Disclaimer: Results may vary)
Cheryl Aloff of Chicago, IL 2005 (client and still smoke free)
Thank you so much Rita—I have not had a cigarette since I left your office. I have been listening to your CD—I love it! I feel so good about myself! (Disclaimer: Results may vary)
Cathy Meyer Torrence, CA (Former 2 pack a day smoker)
(Disclaimer: results may vary) Read more testimonials.